Pekoe Tonic Tea

Pekoe is a company I created from the ground up in 2022. The main objective in the end, was to have a physical product that the consumers would enjoy.

The most challenging aspect of this project, for me, was the logo. How I overcome this challenge was taking myself back to the mood board and the intention that the product was meant to show. For this process, I had to think about what I wanted the final outcome to look like and how I wanted this product to look on the shelves of a grocery store.